Love for the sparkle

Not all that glitters is gold. It could be a diamond or a ruby. When such precious stones embedded in an ornament adorns a figure it is jewelry. Precious jewelry can make people obsessed with itself. In one of the stories of Tagore, a woman insanely in love with her jewelry comes back from death to take back her precious belongings for she cannot find peace without them. The brands have managed to establish the idea that diamond is the best friend of a woman. This sort of commodity reification has certainly worked as costly jewelry can buy you love and position at the same time apparently.